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Another Perspective
Emotional design course, Shenkar, 2024
Overview
The brief
Design a digital definer for a topic of your choice, accessible on both mobile and desktop platforms. The definer should offer an immersive and engaging experience.
I decided to redefine everyday household items in a unique and unconventional manner. Viewing these items under a microscope reveals a fascinating and complex world.
The challenge
Transform the dull into the extraordinary by leading users through an environment that challenges their perceptions, unveiling the hidden beauty in everyday objects.
The App
An application intended for people in the third age of Maccabi Health Services. The application offers exercises to train memory and cognitive skills according to the user's hobbies and interests, and offers participation in mindfulness workshops.
Main Goals
To prevent memory deterioration in adults aged 65 and above through a structured monitoring system for all members
To enhance the awareness of the mindfulness workshops offered on the Maccabi website, specifically targeting senior individuals.
Pain point
Older individuals' memory lapses are not systematically monitored, typically leading to detection when it is already quite delayed.
What would success look like?
Multiple downloads and use of the application among members aged 65+
Increasing registration percentages for mindfulness workshops
Improving cognitive abilities in a proven way with the help of the application

Persona Tamar, 65
Retired, former teacher. likes to read, watch movies, meet with family and friends, theater performances, active in social networks
Main Goals
Improve and maintain cognitive ability that naturally declines over time
Job To Be Done
To give certainty that my cognitive state is normal in relation to the population and if I use the application it will continue to be like this and even improve
Design
Low-fidelity wireframe
High-fidelity wireframe
Final design
Color Palette
Typography