Brainy

App

Poduct design course, 2023

Overview

For my semester's final project, I created an app that benefits both users and service providers. the application intended for people in the third age of Maccabi Health Services. The application offers exercises to train memory and cognitive skills and offers participation in mindfulness workshops.

The App

An application intended for people in the third age of Maccabi Health Services. The application offers exercises to train memory and cognitive skills according to the user's hobbies and interests, and offers participation in mindfulness workshops.

Main Goals

To prevent memory deterioration in adults aged 65 and above through a structured monitoring system for all members
To enhance the awareness of the mindfulness workshops offered on the Maccabi website, specifically targeting senior individuals.

Pain point

Older individuals' memory lapses are not systematically monitored, typically leading to detection when it is already quite delayed.

What would success look like?

Multiple downloads and use of the application among members aged 65+
Increasing registration percentages for mindfulness workshops
Improving cognitive abilities in a proven way with the help of the application

Persona Tamar, 65

Retired, former teacher. likes to read, watch movies, meet with family and friends, theater performances, active in social networks

Main Goals

Improve and maintain cognitive ability that naturally declines over time

Job To Be Done

To give certainty that my cognitive state is normal in relation to the population and if I use the application it will continue to be like this and even improve