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Crystal cocktail cans
Logo design course, 2023
Overview
I had the fun challenge of taking the beloved "Crystal" beverage brand into a new territory with a fresh rebranding. I decided to give the well-known brand a youthful and vibrant twist by introducing a range of canned cocktails, injecting some new energy into the brand.
This project was a collaboration with Jafaura Tabori, the manufacturer of the "Crystal" brand.
The App
An application intended for people in the third age of Maccabi Health Services. The application offers exercises to train memory and cognitive skills according to the user's hobbies and interests, and offers participation in mindfulness workshops.
Main Goals
To prevent memory deterioration in adults aged 65 and above through a structured monitoring system for all members
To enhance the awareness of the mindfulness workshops offered on the Maccabi website, specifically targeting senior individuals.
Pain point
Older individuals' memory lapses are not systematically monitored, typically leading to detection when it is already quite delayed.
What would success look like?
Multiple downloads and use of the application among members aged 65+
Increasing registration percentages for mindfulness workshops
Improving cognitive abilities in a proven way with the help of the application
Persona Tamar, 65
Retired, former teacher. likes to read, watch movies, meet with family and friends, theater performances, active in social networks
Main Goals
Improve and maintain cognitive ability that naturally declines over time
Job To Be Done
To give certainty that my cognitive state is normal in relation to the population and if I use the application it will continue to be like this and even improve
Design
Low-fidelity wireframe
High-fidelity wireframe
Final design
Color Palette
Typography
