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Crystal cocktail cans

Branding

Branding

Branding

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Logo design course, 2023

Overview

I had the fun challenge of taking the beloved "Crystal" beverage brand into a new territory with a fresh rebranding. I decided to give the well-known brand a youthful and vibrant twist by introducing a range of canned cocktails, injecting some new energy into the brand.

This project was a collaboration with Jafaura Tabori, the manufacturer of the "Crystal" brand.

Reasearch

Through comprehensive research into the educational sector, specifically teachers experiences in Israel, I wanted to understand the factors contributing to the rise in teacher burnout. Interview with a teacher revealed tthis following challenges:

  • Test preparation and grading infringe on teachers' personal time without compensation, yet they are expected to meet strict deadlines for returning graded tests.

  • The construction of the test is often unstructured and left to the individual teacher's discretion.

  • The grading process is repetitive and arduous, with challenges in maintaining consistent scoring, sometimes leading to disparities.

  • Feedback delivery is typically restricted to written comments on the test or discussed during class time, with optional test corrections.

  • The Ministry of Education has no direct involvement in crafting the content of schools' internal examinations.

  • The entire process remains analog, relying solely on paper and pen, without the support of any technological tools.

The suggested solution

Introduce automated tools to enhance manual processes and an AI-powered system for test creation and grading. This system would generate exams based on a specified difficulty level and other relevant criteria. An analytical tool would monitor the test in real-time, providing immediate insights and a comprehensive analysis upon completion. This would enable teachers to receive actionable feedback and adapt their teaching strategies based on test outcomes, and of course - save a lot of time.

Main Features

These key features and data entities guided me in designing an effective solution.

1st flow: Creating a test

Initial wireframe

Final result

2nd flow: Real-time testing

Initial wireframe

Real-Time Testing, allows teachers to monitor tests as they are being taken, providing visibility into each student's progress and flagging those who may be struggling.

Final result

By

Keren Hadar

By

Keren Hadar

By

Keren Hadar