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UI Kit
Figma community
Overview
This project offers a Figma design file for the community, designed for creators looking to craft special interfaces with neumorphic buttons that shine in both dark and light modes. The file is user-friendly and packed with flexible components for easy building.
Watch the desktop prototype
Challenge
Boho Chique Fashion, a brand synonymous with free-spirited and eclectic fashion, faced a plateau in their online sales. While their clothing line was adored, their digital platform didn't quite capture the brand's unique essence. The challenge was to translate their bohemian charm into a digital experience that resonated with their target audience.
My Role
As the lead digital designer for Boho Chique Fashion, my vision was to infuse the brand's distinct style into every facet of their online presence. Collaborating closely with their creative team, I introduced interactive lookbooks, immersive product displays, and a streamlined checkout process. The design aimed to create a virtual shopping journey that mirrored the tactile and visual delight of browsing in a Boho Chique boutique. Ensuring that the platform was not only functional but also a true reflection of the brand's ethos was paramount.
Final Thoughts
The partnership with Boho Chique Fashion was a harmonious blend of fashion and digital design. The revamped online boutique saw a surge in user engagement and sales, with customers praising the immersive and authentic digital shopping experience. It was a testament to the power of aligning brand identity with digital design, and I'm proud of the vibrant digital tapestry we wove together.
