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UI Kit
Figma community
Overview
This project offers a Figma design file for the community, designed for creators looking to craft special interfaces with neumorphic buttons that shine in both dark and light modes. The file is user-friendly and packed with flexible components for easy building.
Challenge
Boho Chique Fashion, a brand synonymous with free-spirited and eclectic fashion, faced a plateau in their online sales. While their clothing line was adored, their digital platform didn't quite capture the brand's unique essence. The challenge was to translate their bohemian charm into a digital experience that resonated with their target audience.
My Role
As the lead digital designer for Boho Chique Fashion, my vision was to infuse the brand's distinct style into every facet of their online presence. Collaborating closely with their creative team, I introduced interactive lookbooks, immersive product displays, and a streamlined checkout process. The design aimed to create a virtual shopping journey that mirrored the tactile and visual delight of browsing in a Boho Chique boutique. Ensuring that the platform was not only functional but also a true reflection of the brand's ethos was paramount.
Final Thoughts
The partnership with Boho Chique Fashion was a harmonious blend of fashion and digital design. The revamped online boutique saw a surge in user engagement and sales, with customers praising the immersive and authentic digital shopping experience. It was a testament to the power of aligning brand identity with digital design, and I'm proud of the vibrant digital tapestry we wove together.
The App
An application intended for people in the third age of Maccabi Health Services. The application offers exercises to train memory and cognitive skills according to the user's hobbies and interests, and offers participation in mindfulness workshops.
Main Goals
To prevent memory deterioration in adults aged 65 and above through a structured monitoring system for all members
To enhance the awareness of the mindfulness workshops offered on the Maccabi website, specifically targeting senior individuals.
Pain point
Older individuals' memory lapses are not systematically monitored, typically leading to detection when it is already quite delayed.
What would success look like?
Multiple downloads and use of the application among members aged 65+
Increasing registration percentages for mindfulness workshops
Improving cognitive abilities in a proven way with the help of the application

Persona Tamar, 65
Retired, former teacher. likes to read, watch movies, meet with family and friends, theater performances, active in social networks
Main Goals
Improve and maintain cognitive ability that naturally declines over time
Job To Be Done
To give certainty that my cognitive state is normal in relation to the population and if I use the application it will continue to be like this and even improve
Design
Low-fidelity wireframe
High-fidelity wireframe
Final design
Color Palette
Typography